Press

Friday September 21st, 2012

Featured apps from the Appolicious community of iOS developers

Thanks to Appolicious user CMI2012 for telling us about Dare Ya from Check Mate Mobile. Dare Ya! is the mobile, social game of dares. It’s fun to play with roommates, office buddies, relatives and friends – but are they ready to accept a dare? Choose from a variety of categories or even create an original dare of your own. The more games you start and the more you involve your friends from social networks, the more coins you’ll win to unlock exclusive bonuses.

Read more …

By Appolicious Announcement
Published by Appolicious
(www.appolicious.com/)


Friday September 21st, 2012

App Marketing: Standing out from the Pack

One strategy for standing out in a crowded category is to avoid it – strange as that might sound. “Many developers assume they fit in one category when they haven’t really explored others that may work just as well — with less noise and competition,” says Robert Rositano, Jr., CEO of CheckMate Mobile, a developer that specializes in gaming.

“I have seen several apps that have crossover in gaming and social categories,” says Rositano. “Developers seem to gravitate toward the gaming category because of its apparent upside and excitement. In reality, the social category will typically provide much more exposure and allow the gamified aspect of the app to grow virally. We have learned this the hard way. Experience has shown us a significant increase in downloads, rank and overall visibility. If you are going to hit the gaming category, the app should be a pure-play game for the hard-core gamer.”

Read more of the interview …

By Tim Kridel
Published by Digital Innovation Gazette
(www.digitalinnovationgazette.com/)


Wednesdsay September 19th, 2012

CheckMate CEO’s ‘Daring’ Approach To Progressing Action Sports

Checkmate mobile has taken “truth or dare,” dropped the truth, and made it mobile. Enter: ‘Dare Ya,’ a brand new app that allows users to send out dares to anyone in their social media circle. ‘Dare Ya,’ comes with a list of dares to choose from, but users can come up with any wild suggestion they please, and goad friends to give it a shot. Want to see someone hit a crazy rail? Take on a gnarly gap? Nail a trick? Dare them. Once completed, the success is captured by photo or video and uploaded to the champ’s social media network- earning views, likes, and varying levels of ‘props’ in the game itself.

Not only is this game a chance for kids to push each other to new levels in their respective scene, but it is also an avenue for potential sponsors to check out the up and coming talent. Here is a mobile app that offers riders a chance to take on crazy creative challenges, ramp up their skill set, and earn major props in the process. Give it a shot- we dare ya.America’s Biggest— a precursor to America’s Got Talent that was sold in the same year it was created; Zippi Networks, a mobile provider of commissionable online sales; and iHookUp, one of the first dating apps on iTunes and a flagship product of CheckMate Mobile.

TransWorld Business had a chat with CEO of CheckMate Mobile, Robert Rositano, Jr., to gain a little insight into the world of ‘Dare Ya.’

How did the idea for ‘Dare Ya’ come about?
Well…as with any good idea, it starts with a late night at the office! We began discussing marketing opportunities, and “Flash Mobs”specifically….the conversation took on a life its own…”What if we could allow Flash Mobs to organize with an app”? “What if one person could control the task or challenge, and blast it out through the app”? “What if I could DARE someone to do something at anytime or any place”?….maybe we are looking at a “Flash Dare” mobile app opportunity…we could gamify it, pay out coins, and provide awards….oh yah, how about social connectivity?? This thought process lead to weeks of conversations, names thrown around and many team meetings…the entire team was entrenched in it and “DARE YA!” was born. We have not looked back, and after 130 intense days of development, we are ready to show it off!

How long has it been in the works?
130 days

When did it hit the market?
July 25th, Go Live target…submitted to iTunes on July 11, 2012

Read more of the interview …

By Kelli Hargrove
Published by TransWorld Business
(http://business.transworld.net/)


Friday September 7th, 2012

Hands on Review of DARE YA! FREE

Dare Ya! FreeReview from Best10Apps.com. Dare Ya! Free is a noteworthy Entertainment app. Compatible with iPhone 3GS, iPhone 4, iPhone 4S, iPod touch (3rd generation), iPod touch (4th generation) and iPad. Requires iOS 5.0 or later.. The latest version is 1.0.1 released by CheckMate Mobile, Inc. on Sep 5, 2012. Now take a look at the hands-on review and download Dare Ya! Free from Best10Apps.
It is so pity that no review for Dare Ya! Free. That must be greatful of you to share your impression for Dare Ya! Free.

By Best10Apps
Published by Best10Apps.com
(http://www.best10apps.com/)

Try DARE YA! for free today at www.playdareya.com or search DARE YA! on iTunes (Free and Premium).


Wednesday September 5th, 2012

CheckMate Mobile Turns up the Heat, Instigating iOS Users and Their Social Networks to Jump into a Game of DARE YA!

The First Multiplayer, Mobile and Social Game of Dares

CheckMate Mobile, Inc. (CMI), a leading mobile application development company specializing in mobile social gaming, today announced the launch of DARE YA!, an entirely new type of mobile game that drops “Truth” from the age-old game of “Truth or Dare,” and encourages social engagement based on a dare picked from a pre-existing or a customized list. This multiplayer mobile game application is the first of its kind, incorporating collaborative social interaction and integration capabilities with Facebook and Twitter.

DARE YA! entices users to pick or invent a dare and instigate a contact from their social circle or network. Once a dare has been posted, the targeted contact can be provoked or “taunted” by others who can “jump in,” which creates a “dare stream” for real-time updates, winners circle placement, coin payouts and achievement awards. The goal is to increase social sharing through generating “likes,” winning coins and encouraging new social connections and dares.

“We’ve put a new spin on an age-old game, allowing users to challenge others across their social networks from Facebook to Twitter,” said CEO of CheckMate Mobile, Robert A. Rositano, Jr. “Everybody loves a good dare and with DARE YA!, a dare is defined as encouraging someone to do something they otherwise may not. Users can engage friends, family, celebrities, brand sponsors, or even bring recognition to a good cause. For example, ‘DARE YA! to donate blood for the Red Cross and support our troops’ – the possibilities are limitless.”

DARE YA! provides users with awards, incentives and recognition for generating and performing unique or outlandish dares. Each completed dare is captured via photo and/or video for immediate posting through the DARE YA! mobile application, creating a “Share” and social presentation of the dare.

Try DARE YA! for free today at www.playdareya.com or search DARE YA! on iTunes (Free and Premium).


Tuesday August 7th, 2012

CheckMate Mobile Apps Development Company is Designed to Grow

CheckMate Mobile is a mobile applications development company with an eye to becoming a much larger player. While many entrepreneurs are satisfied to develop a random array of apps, or even a group of closely related offerings, the company has moved up the food chain, embracing a broader strategy that includes three operational divisions: The CMI Mobile Incubator, which develops branded apps for CheckMate Mobile; AppBuilder 360, which offers the services of CheckMate’s developers to other entrepreneurs in need of new apps; and DropSocial, a marketing service that socializes the apps on various networks to increase their visibility and impact. The company leverages all three divisions to grow and ensure overall success.

Also unlike many start-ups in the emerging mobile apps space, CheckMate Mobile’s exec has a long history of enterpreneurism, Internet development and high-tech investment experience to back its efforts.

Robert and Dean Rositano. We spoke with Robert, the CEO, who has been part of Silicon Valley lore since the days of Netcom Online Communications, when he was senior sales and account manager—a.k.a. employee number three. He created a series of tutorial products for Netcom that were later managed under the name Simply Interactive, which was sold to the McMillan Publishing House.

Robert then went on a full-fledged entrepreneurial spree, creating NetTaxi—a competitor to GeoCities that was sold in 2002; America’s Biggest— a precursor to America’s Got Talent that was sold in the same year it was created; Zippi Networks, a mobile provider of commissionable online sales; and iHookUp, one of the first dating apps on iTunes and a flagship product of CheckMate Mobile.

Located in the nuevo riche Silicon Valley community of Los Gatos, the company is now fully immersed in its three-part strategy and is nearly ready to go social with its latest development, a self-described viral mobile social game.

How did you come up with this three-part business strategy for CheckMate?
We’ve been on this path for quite a while, since the founding of Netcom, and we’re constantly looking at what is new, what is coming in the Internet, broadband, video and game technology.
After Wall Street went from its dotbomb mentality of running from tech stocks to returning and showing interest in social apps, we decided to move into this space in a big way. Once the iPhone was introduced we knew were were in the right place at the right time. So in 2009 we started CheckMate Mobile and iHookUp. Originally we went with an outsource model, hiring outside of the US to keep our costs down, but that caused a significant amount of brain damage. We anded up spending a lot more time in the development cycle then we had anticipated. More …

By Dan Holden
Published by SV411
(http://www.sv411.com/)


Tuesday July 10th, 2012

CheckMate Uses App Store Rankings to Maximize App Exposure

Developer house Checkmate Mobile–run by brothers Robert and Dean Rositano–recently revealed some of the company’s strategies for getting consumers to discover and download its apps.

The company has three separate divisions devoted to app development. The CMI Mobile Incubator works with clients to take apps from concept to reality and acts as an equity partner to develop an app. The AppBuilder 360 uses CheckMate Mobile’s existing developer talent to make and manage apps for outside firms. And the Drop Social division manages the social media aspect of the incubator.

According to Robert Rositano, CEO of CheckMate, the company makes both iOS and Android apps, and it studies both the Apple App Store and Google Play storefronts to figure out how to keep its apps in front of consumers and high in the app store ranking lists. For example, Rositano said that the company often switches its apps from paid to free and back to paid to keep them high in the new app ranking list. “When you switch an app from free to paid at intervals that brings in spikes in downloads and builds reviews and rank,” Rositano said.

Another trick is to release an update to an app every 30 days. Rositano said that after 30 days, an app is no longer considered a “New App,” and will be removed from the New App list in Apple’s App Store. But if the app receives an update, it goes into circulation in the App Store as a “New App” again.

Rositano advises app developers to have a cohesive marketing plan and implement different tests to see what strategy works best. “Unless you are constantly changing and watching the numbers, it’s not going to work,” he said. “And you won’t find the formula that works for your app.”

By Sue Marek
Published by FierceDeveloper
(http://www.fiercedeveloper.com)


Wednesday June 29th, 2012

CheckMate Mobile Founder Robert A. Rositano On Kicking Ass in Business

For some, working along side family might prove too challenging of an experience, especially in a startup environment. However, I’ve spoken with several successful entrepreneurs who have mentioned family as one of many key elements in their success. With over 20 years experience in entrepreneurship, brothers Robert A. Rositano, Jr. and Dean Rositano fit neatly within this category of founders using the partnership as a strength. More …

By Daniel Melo
Published by KillerStartups
(http://www.killerstartups.com)


Wednesday June 29th, 2012

CheckMate Mobile Launches Mobile Application Development Incubator

Bangalore: CheckMate Mobile, Inc., a leading mobile application development company specializing in mobile social gaming, announced the launch of three separate divisions: CMI Mobile Incubator, AppBuilder 360 and Drop Social.

These divisions unify CheckMate Mobile’s offerings and strengthen its strategic approach to effectively meet the growing demand of diverse mobile applications and solutions. Each division uniquely leverages CMI’s proprietary platform, to bring application ideas to life for successful ROI throughout the entire app lifecycle. Its strategic approach will effectively combine the expertise and infrastructure behind all three business units, further positions the company as a front-runner in the mobile social gaming industry.  More …

By SiliconIndia
Published by SiliconIndia
(http://www.siliconindia.com)


Wednesday June 27th, 2012

CheckMate Mobile Launches Mobile Application Development Incubator

Three Divisions Unify to Foster and Support Mobile Social Gaming Apps and Ideas

LOS GATOS, Calif. – June 27, 2012 – CheckMate Mobile, Inc. (CMI), a leading mobile application development company specializing in mobile social gaming, today announced the launch of three separate divisions: CMI Mobile Incubator, AppBuilder 360 and Drop Social.

These divisions unify CheckMate Mobile’s offerings and strengthen its strategic approach to effectively meet the growing demand of diverse mobile applications and solutions. Each division uniquely leverages CMI’s proprietary platform, to bring application ideas to life for successful ROI throughout the entire app lifecycle. CMI’s strategic approach to effectively combine the expertise and infrastructure behind all three business units, further positions the company as a front-runner in the mobile social gaming industry.

CheckMate Mobile was founded in 2009 by serial entrepreneurs Robert Rositano, Jr. and his brother Dean Rositano, business partners for over 20 years who form one of Silicon Valley’s strongest fraternal partnerships. They are joined by an additional group of talented executives.

With more than 20 years of experience in technology, Chief Executive Officer Robert Rositano, Jr., brings a history of value creation and more than $60M in liquidity events for companies he has hatched or managed. His companies have made successful exits via private company sales and acquisitions by publicly-traded NASDAQ and NYSE listed companies, including a public offering with Nettaxi.com in 1997. Nettaxi reached a valuation of $700M, with 3M unique daily visitors and was sold in 2002. Prior to CMI, Mr. Rositano was a founding member of the Internet’s first IPO in 1993; Netcom Online Communications, Inc. Netcom was sold to EarthLink in 1995.

Dean Rositano, president and chief technology officer, sets technical direction for CMI. Along with overseeing day-to-day operations and strategic guidance of the development team, Mr. Rositano brings a strong vision which guides the success of each and every project touched by his team. Prior to CMI and AppBuilder 360, he was a co-founder of Nettaxi.com and has over 15 years of experience in executive management, financial management, Internet architecture, and high technology operations. He has successfully raised over $50M and played a significant role in managing web traffic and architecting the sale of Nettaxi.com in 2002.

CMI’s in-house team handles applications from the build and development cycle, to branding and deployment, brought together under one corporate umbrella to provide cutting edge, innovative mobile apps to the marketplace. This unique business approach enables an avenue to provide focused expertise, flexibility and customization to partners and clients. Support is provided by its three divisions, which include:

• CMI Mobile Incubator: A mobile innovator that’s always open to new amazing ideas. In this rapidly expanding mobile marketplace opportunity is everywhere; with this in mind CMI has the ability to develop mobile apps on a partnership basis. CMI looks to find best-of-breed ideas that can be shared in the development, equity and throughout the success of the opportunity.

• AppBuilder 360: AppBuilder 360 has quickly become a leader in the custom mobile application marketplace, with local business clients, national brands, and uniquely created apps that have been driven by the vision of its clients. AppBuilder 360 delivers mobile solutions that elevate brands… mobile is the new web!

• Drop Social: Drop Social specializes in developing first class social media properties for businesses, targeting engaged media for maximized reach and connecting businesses to their most influential customer base. This branding and marketing division provides our clients with a very fluid approach to driving awareness to their mobile application, website and their brand.

“Joining these three divisions together is the foundation for launching a creative juggernaut, capable of developing, promoting and fostering the most functional and creative applications on the planet,” said Robert Rositano, Jr., CEO at CheckMate Mobile. “Our goal is to provide a solid foundation for mobile app development, helping individuals and companies bring conceived app ideas to life. The early stage of mobile app development becomes a defining moment in whether an app becomes truly successful.”

Additional key players on the CheckMate Mobile team include: Executive Vice President of Product Development, Will Richards; Executive Vice President of Business Development, Stephen Prust; and Vice President of Marketing, Bob Jones. With each having more than 15 years of experience, these executives contribute their own extraordinary talents. Mr. Richards has a solid background in technology, systems integration, gaming and design, along with previous achievements that have granted him several award winning projects. Mr. Prust founded Starrbecca Enterprises, Inc. in 1975, and co-founded Monarch Capital Solutions in 2008. His experience in professional business services, and structured asset/inventory liquidation management makes him a valued asset. As the Founder of Drop Social, Mr. Jones has an extensive background of success along with a proactive and performance-driven management style. Mr. Jones founded Devotion Spirits in 2008, in which he turned Devotion Vodka into a national brand within three years.

About CheckMate Mobile, Inc. (CMI)
Silicon Valley-based CheckMate Mobile, Inc. (CMI) was founded in 2009 by entrepreneurs Robert A. Rositano, Jr. and Dean Rositano, two brothers and veterans of Silicon Valley technology startups. Located in Los Gatos, California, the company is a leading mobile application development company focused on mobile and social gaming. It houses three divisions under one corporate umbrella to provide the upmost expertise to clients and partners. These divisions include: the innovative CMI Mobile Incubator, mobile solution provider AppBuilder 360, and first class social media developer Drop Social. For more information, visit us at http://www.CheckMatemobile.com/

Contact:

Liana Hawes
Gutenberg Communications
212-239-8477
liana@gutenbergpr.com

Andria Barrera
Gutenberg Communications
408-827-4359
andria@gutenbergpr.com